Innovation Stage
Fri • Sep 18 • 12:45pm – 1:15pm ET • Innovation Stage
The New GTM Engine for the Modern Business
Revenue teams are under pressure to grow without adding headcount. In this session, you'll learn how Canibuild reimagined its entire go to market strategy using AI, identifying where automation could replace manual work while maintaining customer experience. From reducing speed to lead to under one minute to improving conversion rates and support resolution, this session shares a practical framework for prioritizing and implementing AI across the full revenue lifecycle.
Session Speakers:
Mark DeaconChief AI & Rev Ops Officer @ Canibuild
Mark Deacon is the chief AI & revenue operations officer at Canibuild, where he leads go-to-market strategy and revenue transformation for a high-growth global SaaS company. A growth-focused operator, Mark has scaled teams and revenue through strategic AI adoption across marketing, sales, and support, delivering measur…
Amiria MacKinnonDirector, International Communications @ HubSpot
Amiria MacKinnon is director, international communications, APAC at HubSpot, where she leads integrated & field marketing initiatives across Australia, Asia & India. With nearly 15 years’ experience across B2B, B2C and non-profit industries, her speciality is connecting brand and strategic narratives to integrated camp…
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