Limited Capacity Education Session
Fri • Sep 18 • 1:00pm – 1:45pm ET • Level 3 Ballroom
Stop the Silent Traffic Drop: A Hands-On AEO Playbook
Your buyers are starting their research in ChatGPT, Gemini, and Perplexity — and most brands have no plan for how to show up there. This session gives you one. HubSpot's Beeri Amiel breaks down the three levers that drive AI visibility: on-site content, social presence, and PR and third-party authority. AEO expert Bradley Sanders covers what answer engines actually cite and how to fix your content strategy to earn those citations. Then hear from a real customer who went from invisible to #1 in their category. Leave with a 30-day checklist you can act on immediately.
Session Speakers:
Beeri AmielSr Product Director, Co-Founder of XFunnel @ HubSpot
Beeri Amiel is Senior Director of Product at HubSpot, where he leads the top-of-funnel products in Marketing Hub — including AEO, social publishing, web and content tools. He joined HubSpot following the acquisition of XFunnel, the AEO platform he co-founded in 2025 that was one of the first tools built specifical…
Bradley SandersAssociate Product Manager @ HubSpot
Bradley Sanders helps brands improve discoverability through AI, SEO/AEO, and scalable search strategies. At HubSpot, he focuses on building systems that connect user intent with meaningful business results. His work combines AI-driven search, content strategy, and automation to help brands increase visibility, drive e…
Elliott BraundVP, Revenue Operations @ Fresha
Elliott Braund is VP of Revenue Operations at Fresha, the leading SaaS platform for the beauty and wellness industry. He leads global go-to-market strategy and operational execution, partnering with executive leadership to drive commercial performance across sales, account management, enablement, and partner growth. Wi…
Related Sessions
Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.
