Wed • Sep 16 • 12:30pm – 1:15pm ET • Level 3 Ballroom
Limited Capacity Education Session
Translating Ideas into Buildable Systems
Great marketing ideas often stall at the point of execution. The challenge is not vision, it is clearly translating what needs to be built for AI tools, engineers, or data teams. As AI accelerates technical execution, clarity becomes the real bottleneck. This session gives marketers, RevOps professionals, and HubSpot admins a practical framework for turning ideas into structured, buildable requests, with real examples, templates, and formats you can start using immediately.
Session Speakers:
- Meghan Parsons
Senior MarTech Specialist @ HubSpot
Meghan is a senior marketing technical specialist at HubSpot, where she's spent the last seven years and the last four-plus on the Marketing Technology team. Her day-to-day lives at the intersection of marketing strategy and technical execution--translating ambiguous asks from campaign teams into clean specs for engine…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.









