Ana Zhukova

AI Principal Consultant @ Aptitude 8

Ana Zhukova became an AI architect by first spending years designing enterprise revenue systems on HubSpot, where she learned that nothing works until the process is defined and the data is structured. Now, as an AI principal consultant at Aptitude 8 and a Claude Certified Architect, she leads AI and enablement for revenue operations in that order: defined process, structured data, then AI. Her work runs from the system to the people: AI designed into real client environments, and the teams inside them trained to own it after A8 steps back.

Speaker Sessions:

Innovation Stage
Thu • Sep 17 • 3:45pm – 4:45pm ET
Battle of the Builders
Five HubSpot solutions partners. One stage. $100,000 on the line. Watch the ecosystem's best builders pitch their AI transformation stories—powered by HubSpot's agentic customer platform. Judges will push. The clock will run. You'll get to see exactly what elite agentic orchestration looks like—and what $100K-worthy impact actually requires. When it's over, one partner walks away with $100K and proof that what they built is the best in the ecosystem. This is the part of UNBOUND you won't want to miss. Finalists announced in August. Follow along at UNBOUND.com.
Hannah Ajikawo, Adam Cuzzort, Kyle Poyar, Emily Kramer, Ana Zhukova

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Ana Zhukova

Speaker Sessions:

Battle of the Builders

Be There at UNBOUND 2026