Everyone knew PR mattered. Proving it was the hard part. That changed: AI search now shows exactly which brands get cited when buyers ask questions, making visibility in those answers the new measurement layer for PR, comms, IR, and marketing. In this hands-on Deep Dive, Charlie Terenzio of ACCESS Newswire shows how earned media and storytelling now power a funnel of their own, whether you run a comms team or a founder-led startup. Then work through it live: plan, launch, and measure a PR campaign built to earn citations, coverage, and visibility. Leave with a campaign plan you can run.