Courtney Sembler

Senior Director, HS Academy @ HubSpot, Inc

As Senior Director of HubSpot Academy, I’m passionate about education and inbound marketing, shaping the customer education landscape. I excel at stakeholder collaboration, adapting to evolving global landscapes, and developing top-tier talent. My expertise spans inbound marketing and scaling educational programs. I’m a visionary educator championing the transformative power of inbound marketing through educational content and credentials, contributing to individual and organizational growth globally.

Speaker Sessions

Customer Education: The Missing Link in Your Lifecycle
Customer education is more than onboarding; it’s a growth engine. In this session, learn how leading marketing, revenue, and customer experience teams use education to attract ideal customers, accelerate value, and drive loyalty. You’ll leave with practical ways to turn learning into a powerful tool across every stage of the prospect and customer journey.
- Lesley Cobbe,
- Courtney Sembler
ENCORE: Everboarding: The Modern Approach to Onboarding
ENCORE due to popularity! Stop thinking of onboarding as a one-time event and start thinking about it as a continuous journey. We’ll explore how to create a dynamic, ongoing learning experience that empowers your customers to fully utilize your product or service to achieve their desired outcomes. We will challenge traditional onboarding approaches and introduce strategies for building lasting relationships and driving customer lifetime value. We’ll cover key elements of everboarding, including tailored content delivery, ongoing support resources, and regular check-ins.
- Courtney Sembler
Everboarding: The Modern Approach to Onboarding
Stop thinking of onboarding as a one-time event and start thinking about it as a continuous journey. We’ll explore how to create a dynamic, ongoing learning experience that empowers your customers to fully utilize your product or service to achieve their desired outcomes. We will challenge traditional onboarding approaches and introduce strategies for building lasting relationships and driving customer lifetime value. We’ll cover key elements of everboarding, including tailored content delivery, ongoing support resources, and regular check-ins.
- Courtney Sembler

Courtney Sembler

Speaker Sessions

Customer Education: The Missing Link in Your Lifecycle

ENCORE: Everboarding: The Modern Approach to Onboarding

Everboarding: The Modern Approach to Onboarding