HubSpot CPQ launched at INBOUND 2025 and a lot has changed since then. In this session, Ethan Kopit, head of product for CPQ, will walk through how the product has evolved and where it's headed. Then you'll hear directly from a customer who's built their quoting and closing motion on top of it. Expect a candid look at what's working, what took effort to get right, and how they think about CPQ as capability for managing the full customer revenue journey, not just a document tool. Stick around for Q&A with both the customer and Ethan.