Ifat Golan

Head of Production @ HubSpot

Ifat Golan is Head of Production at HubSpot, leading the production team within the video org under Head of Video Stephen Fiske. Over five years at HubSpot, she's managed and scaled the team behind the company's brand, product, media, and social media video. One of her priorities has been building repeatable, scalable, self-enabled video solutions with AI-powered workflows. Before HubSpot, Ifat headed broadcast and TV production for entertainment clients at Omnicom. Earlier, she led video and digital marketing for clients including HBO, Discovery, Verizon Fios, and hospitality brands.

Speaker Sessions:

Limited Capacity
Education Session
Thu • Sep 17 • 3:00pm – 3:45pm ET
Why Video Wins in B2B: Inside HubSpot's Video-first Playbook
HubSpot's production team turned 50 non-video creators into a group producing 5x more video without going off brand. In this session you'll get their playbook for making that happen, the 3 qualities of teams who successfully transition to becoming video-first orgs, how AI can actually help businesses show up more human instead of less, and what video creation for every team—marketing, sales, success, education—will look like inside AI tools like Claude and ChatGPT.
Champ Bennett, Ifat Golan

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Ifat Golan

Speaker Sessions:

Why Video Wins in B2B: Inside HubSpot's Video-first Playbook

Be There at UNBOUND 2026