In most industries, a great product is enough. But in healthcare, trust is hard-won and the default answer is "no". Jessie Young knows what it actually takes to build in tough environments. At Uber Eats, she helped scale a business that didn't exist to $4.5B ARR across five continents. Now she's doing it again, bringing AI into one of the most change-resistant industries. In this session, she'll share the real playbook behind Heidi's US expansion: why clinician-led adoption beats top-down mandates, what it took to land system-wide rollouts, and the GTM lessons that apply far beyond healthcare.