Joanna Buchholz

Managing Director @ Deloitte

Joanna is a 21-year Deloitte veteran specializing in sales and marketing planning and digital transformation. She helps clients boost performance by aligning sales, marketing, and finance through strategy, technology, and analytics. A leader in Deloitte’s Marketing Planning offering and a founding member of its Anaplan alliance, Joanna is passionate about connecting platforms across Deloitte’s ecosystem to help clients reach their goals.

Speaker Sessions

Unlocking ROI: Where Marketing and Finance Align
Three-quarters of marketing leaders feel increased pressure from CFOs to prove marketing's value, yet only a small percentage feel confident driving strategic decisions. Great marketing nurtures lasting, profitable relationships and integrates seamlessly with enterprise functions. Learn how integrated marketing planning eliminates operational silos, connects marketing teams with creative, leadership and finance, and transforms performance measurement to unlock ROI and increase influence.
- Joanna Buchholz

Joanna Buchholz

Speaker Sessions

Unlocking ROI: Where Marketing and Finance Align