Karina Martinez

CEO and Co-founder @ DRAFTED

Karina Martinez is the Co-Founder, CEO of DRAFTED, and a 2024 HOLA Powerhouse Latina changing the commercial messaging for Latinas in sports. As a two-time founder, she brings cultural fluency and brand strategy together to reshape how industries engage Latina audiences.

Speaker Sessions

Center Stage: Women Changing the Game in Sports Marketing
What happens when women lead? Entire industries evolve. From the locker room to the newsroom to the boardroom, this panel features powerhouse women rewriting the playbook in sports, media, and brand leadership. Karina Martinez and Jennifer Yepez-Blundell from DRAFTED sit down with moderator Sonia Thompson to share how they’ve built people-first strategies that shift culture and scale impact.