The future of service isn't fully automated or fully human. It's both, working together. Service Hub is built for a world where AI handles the routine and humans handle what matters most. Customer Agent resolves tickets automatically, while AI-Powered Help Desk gives reps the context, suggestions, and speed to tackle complex issues at scale. The result: a hybrid team that resolves more, responds faster, and frees your best people to focus on managing escalations, deepening relationships, and driving the expansion conversations that grow revenue.

Many teams struggle to move beyond isolated experiments into scalable ways of working. In this session, see how Breeze Assistant is being used to streamline workflows, improve productivity, and support day-to-day execution inside HubSpot. Through real examples and live demonstrations, you’ll learn how teams are consolidating tools and building a more efficient, unified way of working across their go-to-market motion.