Kristen Berman

CEO and Co-founder @ Irrational Labs

Kristen Berman is a behavioral scientist and co-founder of Irrational Labs, a leading behavioral design firm in Silicon Valley. Irrational Labs partners with top companies such as Intuit, LinkedIn, Airbnb, Meta, and Microsoft to drive behavior change. She was a founding member of the behavioral economics group at Google, where she worked with over 25 teams to launch innovative interventions. She’s been a guest on Lenny’s Podcast and a repeat author on Lenny’s Newsletter. Her “Product Teardowns” Substack and is followed by influential product, marketing, and growth leaders.

Speaker Sessions

How To Get Users To Adopt Your New AI Features
Everyone’s rushing to build AI products, but in our study of 767 software users, labeling features as ”AI-powered” lowered performance expectations and didn’t boost willingness to pay. The AI product graveyard is filling up fast. This session reveals the science behind successful AI product adoption, showing how concepts like effort-reward balance and status quo bias determine whether users will adopt your AI features. You’ll learn why small changes in product architecture can drive big adoption differences, backed by real A/B test results, specific UI examples, and actionable frameworks.
- Kristen Berman

Kristen Berman

Speaker Sessions

How To Get Users To Adopt Your New AI Features