Kristen O'Neal (formerly Kristen Cortez) is a Senior Product Manager on HubSpot's Smart CRM team, where she leads the Record experience — the core interface thousands of sales and marketing teams use every day to manage their customers. Her 10+ years in product management includes a diverse range of experience that spans MarTech, IoT, and UI personalization, where she's consistently focused on a core challenge: making complex technology intuitive for the people who rely on it most. When she's not rethinking how CRMs should work, she's spending time in nature in the Colorado Rockies.