Today’s marketing teams rely on dozens of platforms, but siloed data makes it difficult to measure performance, understand customer journeys, and prove business impact. In this session, see how marketing and analytics teams use Fivetran to build a scalable marketing data foundation by unifying data from HubSpot and other key marketing platforms. We’ll showcase how teams automate data movement, eliminate manual reporting, and unlock advanced marketing use cases like Marketing Mix Modeling, Multi-Touch Attribution, Customer Lifetime Value modeling, and more to drive faster, data-driven growth.