Naomi Clare Crellin

CEO & Founder @ Storycraft Lab

Naomi Clare Crellin, founder of Storycraft Lab, leads a quiet revolution in audience engagement, personalization and experience design - using data-driven empathy as a moral compass and business accelerator in the age of AI. She teaches Engagement Strategy at NYU and has led projects for Google, Deloitte, Workday and NASA. Creator of the Experience Profiles (TM) and Wheel of Belonging, she is passionate about behavioral insights that foster belonging and connection. She authored the Belonging Playbook with Google's Experience Institute and Marriott's Designing for Engagement Toolkit.

Speaker Sessions:

Limited Capacity
Education Session
Wed • Sep 16 • 4:00pm – 4:45pm ET
AI Can’t Create Trust. But It Can Scale It.
AI is making marketing faster, cheaper, and louder. It’s not making it more believable. Budgets are flat at 7.7% of revenue and 88% of people still trust recommendations from people they know over any other form of marketing.Most teams just aren't using it. Marketing leaders from Workday and Atlassian join InGo CEO Michael Barnett to share how they use AI to activate human trust at scale. Real results: at Workday Rising, an AI-powered campaign drove 11,800+ quiz completions, 12,300+ clicks, and 8x more social buzz with zero paid media. All peer-driven. All measurable. No influencer campaigns. Real peer-to-peer activation. AI didn’t create the trust. People did. AI made it repeatable.
Michael Barnett, Jeremy Youett, Naomi Clare Crellin

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.