Rey Cepeda

Marketing Director @ TCG, a HUB International company

Rey Cepeda leads marketing and innovation at TCG, a HUB International company, focused on retirement, wealth management, and financial wellness strategy. He specializes in modernizing how financial services organizations engage participants and clients through personalization, automation, and digital experiences. His work centers on building scalable programs that improve participation rates, strengthen financial wellness adoption, and deepen connections between retirement and wealth management services.

Speaker Sessions:

HubSpot Heroes Stage
Wed • Sep 16 • 3:00pm – 3:30pm ET
Agentic Marketing in Action: Real Customers, Real Results
Marketers are burned out on AI promises that don't deliver. In this session, Angela DeFranco, GM of Marketing products at HubSpot, shares a bold, practical look at what HubSpot is actually building for the agentic era. Hear how the new playbook for AEO and brand awareness is already working. Learn why email isn't dying, it's getting smarter. And see why, as agents take on more, collaboration, control, and scale matter more than ever.
Angela DeFranco, Patrick Damer, Rey Cepeda, Rachel Decker

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.

Rey Cepeda

Speaker Sessions:

Agentic Marketing in Action: Real Customers, Real Results

Be There at UNBOUND 2026