Most B2B content advice is a diagnosis with no prescription, or a playbook with no proof. This 90-minute deep dive delivers both. The session opens with the debate what is broken in B2B marketing today, argued by practitioners who have helped 100,000+ business owners build real traction. It moves into what is actually working on LinkedIn, with Creator insights on algorithm shifts, formats, and distribution plays that compound. It closes with the build: a complete content engine constructed live, with real case studies and a full take-home playbook attendees can run immediately.