Get a direct read on where HubSpot's platform is headed from the people building it. This session covers what's available today through APIs, MCP, and connectors; how HubSpot is designing for a world where AI agents run on HubSpot and can operate it; why a more predictable release cadence is coming so you can build with confidence; and how the gap between what you can do in the product versus through the platform is closing. Leave knowing where things are going and how to plan around it.

AI is changing what a platform needs to be — and as a HubSpot partner, you'll hear about it first. Get a candid look inside HubSpot's platform direction before anyone else, because where we're going only works if we build it together.

Hear the thinking behind decisions still being made: How HubSpot is designing for a world where AI agents can run on HubSpot and run HubSpot itself. 

Get concrete on what's available today through APIs, MCP, and connectors, and how we're closing the gap between product and platform — so you can serve customers better as their needs evolve.