Limited Capacity Education Session
Thu • Sep 17 • 3:00pm – 3:45pm ET • Room 210
HubSpot’s Playbook for Scaling Video Across the Org
Video is becoming a core communication channel across organizations, but scaling production can be difficult. This session explores how teams can build a video-first strategy by enabling non-specialists to create high-quality content. Learn the processes, tools, and organizational changes required to scale video production, improve consistency, and integrate video into everyday workflows across marketing, sales, and service.
Session Speakers:
Champ BennettCo-Founder and CEO @ Capsule
Champ Bennett is co-founder and CEO of Capsule, a collaborative video platform helping enterprise teams create videos at scale. A software engineer, designer, and musician by background, Champ is a three-time startup founder with over a decade of experience building tools that empower people to create and communicate.…
Ifat GolanHead of Production @ HubSpot
Ifat Golan is Head of Production at HubSpot, leading the production team within the video org under Head of Video Stephen Fiske. Over five years at HubSpot, she's managed and scaled the team behind the company's brand, product, media, and social media video. One of her priorities has been building repeatable, scalable,…
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