Seat Reservation Required Academy Labs
Wed • Sep 16 • 2:30pm – 4:30pm ET • Westin - Room Adams
ENCORE: Lab: Launch Smarter Prospecting: Enrich and Scale
Prospecting today requires balancing research, targeting, and fast outreach. You'll learn how to identify and prioritize the right prospects using enriched CRM data, build dynamic sequences to create structured, repeatable outreach workflows, and launch a Prospecting Agent play powered by intent signals to scale smarter prospecting in HubSpot. This session is ideal for sales leaders who want to streamline prospecting workflows, automate outreach, and scale personalized engagement.
Session Speakers:
Matthew GalloSenior Professor @ HubSpot
Matthew Gallo is a Senior Academy Professor on HubSpot’s Small Group Coaching team. With seven years at HubSpot and a background in both Sales and Customer Success, he brings practical, cross-functional experience to his work helping customers grow better. At UNBOUND, Matthew is facilitating a Grow Revenue: Beginner Ac…
Mélanie BohuluInbound Professor @ HubSpot
Mélanie Bohulu is an Inbound Professor at HubSpot Academy, specializing in the French-speaking market across France, Belgium, Switzerland, and Canada. Based in London, she designs and delivers hands-on CRM and AI education for HubSpot customers and partners. A trilingual educator with a journalism background, Mélanie h…
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