Seat Reservation Required Deep Dives
Wed • Sep 16 • 3:45pm – 5:15pm ET • Room 156
Beyond the Pilot: Build a Marketing Team That Scales AI
Most marketing teams aren't struggling to use AI—they're struggling to operationalize it.
In this Deep Dive, Kevin Barber shares practical frameworks and tools for building the systems, processes, and team habits that turn AI from drafts and experiments into a scalable way of working.
You'll learn how to create repeatable AI workstreams, improve AI adoption across your team, and build an operating model that delivers stronger, more consistent marketing results.
Session Speakers:
Kevin BarberHead of AI Growth @ Lean Labs
Kevin Barber doesn’t just talk growth—he delivers it. A decorated HubSpot Partner, Kevin has helped companies generate over $110M in net new revenue and is on the leading edge of AEO and AI-powered loop marketing. A Faculty Member at DigitalMarketer, a 3-time HUG Leader for HubSpot, and a leading HubSpot Partner, Kevin…
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