Limited Capacity Deep Dives
Wed • Sep 16 • 1:15pm – 2:45pm ET • Room 104
Getting Cited: How PR and Marketing Earn Visibility
Everyone knew PR mattered. Proving it was the hard part. That changed: AI search now shows exactly which brands get cited when buyers ask questions, making visibility in those answers the new measurement layer for PR, comms, IR, and marketing. In this hands-on Deep Dive, Charlie Terenzio of ACCESS Newswire shows how earned media and storytelling now power a funnel of their own, whether you run a comms team or a founder-led startup. Then work through it live: plan, launch, and measure a PR campaign built to earn citations, coverage, and visibility. Leave with a campaign plan you can run.
Session Speakers:
Charlie TerenzioSVP of Product @ ACCESS Newswire
Charlie Terenzio is SVP of Product at ACCESS Newswire, where he builds tools that simplify PR, IR, and marketing workflows for teams of every size. After 20 years in communications, he crossed over to product on a mission to replace vanity metrics with insights teams can actually act on. His work focuses on turning ear…
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