Building a PLG Engine Without a Data Team

Product-led growth depends on fast, confident decisions, but most teams are stuck with fragmented data and no clear source of truth. In this session, you’ll learn how a Series A startup built a PLG engine without a dedicated data engineer, using HubSpot as the activation layer. We’ll show how they turned product and customer signals into timely campaigns, identified their ideal customers, and moved faster with fewer resources. You’ll leave with a practical way to connect data to action.