What Comes After Content Marketing
Content was King, then A.I. became God. Where does the human element fit in between? Google and OpenAI are shaking up the marketing landscape, and we need to become culture builders, not just content creators. When it comes to seeking, understanding, and engaging with communities, there are few tools as effective as Reddit. Hear from two of the architects of modern-day Reddit on how and why community marketing and culture building matters more than ever for your business strategy today.
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Session Speakers
Evan Hamilton
Director of Community @ HubSpot
Evan Hamilton has been building community professional for nearly 20 years. While today he is Director of Community at HubSpot, for 5 years Evan led community at Reddit during a period of massive growth and change. Evan focuses on retaining the human nature of community while ensuring community programs are delivering ...
Will Cady
Maker, Marketer, Mystic @ HEAL mvmt
Will has walked a path from zen monasteries through touring rock bands to become Global Director of KarmaLab and Global Brand Ambassador at Reddit. In 2023, Will published ”Which Way Is North: A Creative Compass for Makers, Marketers, and Mystics”, a journey into the interior of the human heart and mind, revealing how ...
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