How To Use ABM To Generate Contact-Level Intent

Most ABM programs stop at account targeting—but pipeline is built by people. In this session, you’ll learn how to take a contact-first approach to ABM that helps you identify and generate intent at the individual level. We’ll cover how to build campaigns that surface real buying signals, connect those signals to pipeline outcomes, and empower your sales team to take action faster. If you’re tired of chasing anonymous intent data, this session will show you how to create your own—through smart targeting, real engagement, and better GTM alignment—and turn that intent into revenue.