Innovation Stage
Thu • Sep 17 • 10:45am – 11:15am ET • Innovation Stage
Own Your Audience: Why B2B Marketers Are Publishing Direct
Vanta, Google, Notion, and Anthropic are paying up to $300,000 a year for a head of storytelling. LinkedIn job postings with the word "storyteller" doubled in 2025. Then, we’re seeing companies like HubSpot and OpenAI spending tens to hundreds of millions of dollars to acquire The Hustle, Starter Story, and TBPN – putting media companies inside software companies. Something has shifted in how B2B marketing creates pipeline. Clearly SEO and the corporate blog doesn’t cut it anymore.
Session Speakers:
Darren ChaitCMO @ beehiiv
Darren Chait is chief marketing officer at beehiiv. He brings over a decade of experience scaling product-led growth companies in SaaS. Most recently, Darren served as VP of growth at Calendly, where he led growth for a platform supporting more than 30 million users. His work sits at the intersection of product-led and…
Kyle DenhoffSr Director, Marketing @ HubSpot
Kyle Denhoff is a growth marketer and media operator with 15 years of experience spanning healthcare and SaaS. For the past four years, he's led the buildout of HubSpot Media and its Creator program, scaling properties like The Hustle, My First Million, and Marketing Against the Grain into a network that drives 20-25%…
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