Thu • Sep 17 • 10:45am – 11:15am ET
Own Your Audience: Why B2B Marketers Are Publishing Direct
Vanta, Google, Notion, and Anthropic are paying up to $300,000 a year for a head of storytelling. LinkedIn job postings with the word "storyteller" doubled in 2025. Then, we’re seeing companies like HubSpot and OpenAI spending tens to hundreds of millions of dollars to acquire The Hustle, Starter Story, and TBPN – putting media companies inside software companies. Something has shifted in how B2B marketing creates pipeline. Clearly SEO and the corporate blog doesn’t cut it anymore.




