Limited Capacity Deep Dives
Wed • Sep 16 • 1:30pm – 3:00pm ET • Room 156
Build a Market Research Engine (Step-by-Step)
Customer expectations change faster than ever, but most teams still rely on outdated research and disconnected data to make critical decisions. In this session, you'll learn how leading organizations build a march research engine by combining feedback, behavioral signals, and actionable insights to stay ahead of changing customer needs. You'll leave with a practical framework to identify blind spots, make more confident go-to-market decisions, and help marketing, sales, and customer success stay aligned around the customer.
Session Speakers:
Allison MacSenior Director of Brand @ SurveyMonkey
Allison Mac is a marketing executive with 20+ years helping technology companies build brands and drive measurable business outcomes. As senior director of brand, integrated marketing, and content at SurveyMonkey, she leads the strategy behind the company's brand, integrated campaigns, thought leadership, and content e…
Wendy SmithSenior Manager, Research Science @ SurveyMonkey
Wendy Smith joined SurveyMonkey in 2024 and leads high-impact research and survey science consulting, shaping strategic business insights and partnering with top media outlets to deliver timely, research-driven perspectives. She draws on more than a decade of experience in market and UX research, previously holding sen…
Gaurav KukrejaSenior Manager, Customer Success @ SurveyMonkey
Gaurav Kukreja has spent 15 years helping Fortune 500 clients turn market research data into actionable insights. He currently leads the enterprise market research customer success team at SurveyMonkey, working closely with his CSMs, cross-functional teams, and partner organizations to ensure clients maximize the retur…
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