All Sessions
Impact Stage

Thu  •  Sep 17  •  4:00pm – 4:30pm ET  •  Impact Stage

Your AI Is Ready. Is Your Business?

AI is moving from experimentation into production, raising new questions about governance, privacy and trust. HubSpot Chief Legal Officer Erika Fisher and Brian Matthews of InterSystems share what it takes to build and scale AI responsibly, drawing on the development of InterSystems’ AI-powered lead recommendation engine. Learn how to build governance into AI from the outset, establish strong data and privacy foundations, bring legal and security teams in as innovation partners, build trust with the people using AI, and determine when an experiment is ready to scale.

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