Brian Matthews is Head of Global Digital Marketing at InterSystems, a data technology company whose solutions power more than one billion health records worldwide. Since joining in 2019, he's led digital innovation across 28 offices. In recent years, much of that work has centered on scaling AI-powered marketing solutions, including InterSystems’ lead recommendation engine, with an emphasis on responsible adoption. His work in highly regulated markets has given him firsthand experience navigating data, privacy, governance and trust as AI moves from experimentation to scale.