Wed • Sep 16 • 12:30pm – 1:15pm ET • Level 3 Ballroom
Limited Capacity Education Session
Building a PLG Engine Without a Data Team
Product-led growth depends on fast, confident decisions, but most teams are stuck with fragmented data and no clear source of truth. In this session, you’ll learn how a Series A startup built a PLG engine without a dedicated data engineer, using HubSpot as the activation layer. We’ll show how they turned product and customer signals into timely campaigns, identified their ideal customers, and moved faster with fewer resources. You’ll leave with a practical way to connect data to action.
Session Speakers:
- Bryan Saftler
Vice President, Marketing @ Miris
Bryan is an entrepreneurial marketer with deep experience leading product marketing, digital strategy, and global GTM for B2B and B2C teams. He's built marketing infrastructure and led strategic initiatives within billion-dollar businesses, including Databricks, Azure, Xbox, and Bing. Over 20+ years, Bryan has launched…

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