Everyone’s using AI to scale execution. The bigger unlock is using AI to make strategic go-to-market decisions in real time: which accounts to target, what they’re worth, and which channels to deploy. Think programmatic advertising, but applied across GTM.

Harrison Rose guides us through his own journey, from building classification models to propel Paddle to $100m ARR, to building the next stage of GTM intelligence at GoodFit - with a practical breakdown operators can take back to their teams and implement immediately.