Kerry Cunningham

Head of Research and Thought Leadership @ 6sense

Kerry is a recognized thought leader in B2B marketing strategy, process, and team design. As VP Principal Analyst at SiriusDecisions/Forrester, he introduced paradigm-shifting models and delivered keynotes at major industry events. His work continues to drive the shift from outdated practices to modern, effective marketing. Kerry holds a BA in psychology and journalism from Indiana University and an MS in psychology from San Francisco State. He’s also published in both literary and social science journals.

Speaker Sessions

Brand Gravity and AI: Making the Day 1 Shortlist
B2B buyers enter the market with a shortlist. They buy from that shortlist nearly 90% of the time. In this hands-on deep dive, we’ll explore Brand Gravity — the force that draws buyers to your solutions even before they are in market. And we'll show how AI allows you to track whether your buyers are in market so you can prioritize resources.
- Kerry Cunningham
State of HubSpot: How the Best Do It Different
We’re witnessing a seismic shift in the way top companies use HubSpot. Whether it’s leveraging AI, deepening customer connections, or moving from ‘selling’ to ‘helping people buy’, these high performers clearly see the opportunity in 2026 — and they’re taking concrete steps to capitalize. Join this expert panel to learn what separates these top-performing companies, and see how they’re preparing their organizations to win in an age where AI and shifting buyer expectations are everything.

Kerry Cunningham

Speaker Sessions

Brand Gravity and AI: Making the Day 1 Shortlist

State of HubSpot: How the Best Do It Different