Kerry Cunningham

Research & Thought Leadership @ 6sense

Kerry Cunningham is a recognized thought leader in B2B marketing, with more than 25 years of experience in demand generation, account-based marketing, and go-to-market strategy across diverse industries. As VP principal analyst at SiriusDecisions and Forrester, he developed industry-defining frameworks and delivered four B2B Summit keynotes. His research continues to shape how modern revenue teams replace outdated marketing practices with more effective, buyer-centric approaches.

Speaker Sessions:

HubSpot Heroes Stage
Wed • Sep 16 • 11:45am – 12:15pm ET
State of HubSpot 2026: How The Best Do It Differently
Today's revenue leaders face a new challenge: buyer journeys are fragmented across AI, search, communities, outbound, and inbound channels. The companies pulling ahead aren't relying on a single tactic, they're building signal-led revenue engines that turn buyer intent into action. Drawing on insights from 1,200+ revenue leaders, this session reveals how top-performing organizations use HubSpot to operationalize AI, align teams around shared signals, and build scalable growth systems. Learn what separates leaders from laggards and how to design a revenue engine for the next era of growth.
Kerry Cunningham, Candace Bazemore, Kate Quinn

Previous Sessions:

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.