Natalie Cunningham

SVP of Marketing @ Data Axle

Natalie Cunningham is SVP of marketing at Data Axle and a two-time CMO with nearly 20 years of B2B experience. Previously, she led marketing across growth-stage and enterprise brands like Terminus and Conga. She built her career and following by challenging conventional wisdom and having the conversations others avoid. Known for replacing siloed thinking, vanity metrics, and disconnected strategies with teams built to drive real outcomes, Natalie speaks on go-to-market transformation, AI, and authentic leadership with a no-fluff perspective that keeps marketing focused on what drives growth.

Speaker Sessions:

Seat Reservation Required
Education Session
Thu • Sep 17 • 10:00am – 10:45am ET
You're Not Behind. You're Just Not a Startup.
Everyone on LinkedIn has an AI strategy. AI-native startups are moving fast. Enterprises are building custom infrastructure. If you're a mid-market team, you're watching all of it and wondering what you're missing.

You're not behind. You're benchmarking against companies that don't look like you.

Natalie Cunningham shares how Data Axle found a third path — using their own data to surface real insights and compete smarter, without a blank check or a 40-person data team. Practical lessons for complex organizations ready to stop playing catch-up.
Natalie Cunningham

Be There at UNBOUND 2026

Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.