Marketing has changed dramatically as buyers now increasingly discover brands through AI-generated answers instead of traditional search. This session overviews Loop Marketing, a framework powered by humans and AI working together to express a story, tailor it to specific audiences, amplify it across channels, and evolve it in real-time. In this session, you'll learn how to apply Loop Marketing to your work and leave with a practical understanding of how to run your first "loop" in HubSpot.