Limited Capacity Education Session
Thu • Sep 17 • 4:15pm – 5:00pm ET • Room 210
The Global Expansion Playbook
Expanding into new markets can accelerate growth, but it also introduces new hiring, operational, and financial challenges. In this session, you'll learn a practical playbook for scaling internationally with confidence. We'll cover how to build global teams, enter new markets efficiently, and navigate the operational and financial decisions that support sustainable growth. You'll leave with a clear framework for planning your next stage of global expansion.
Session Speakers:
Fernando Trueba GrisHead of Marketing and Growth @ Wise Business
Fernando is a head of marketing and growth (North America and LATAM) at Wise, where he brings 20+ years of experience scaling companies. After starting his career at Johnson & Johnson and Red Bull, he transitioned into tech, leading product and growth teams at Microsoft, eBay, Favor Delivery and later Rev.com. Beyond h…
Bashak IlhanFounder & CEO @ ROAD Group
Bashak Ilhan is the Founder & CEO of ROAD Group and a Brand Strategist & Retail Growth Advisor with 23+ years of experience in fashion, retail, and e-commerce. She has advised 300+ fashion and lifestyle brands on international expansion, helping European and Middle Eastern companies enter, establish, and grow in the US…
Santiago LoizagaExecutive in Residence @ Wollef VC
Santiago has 20+ years of experience, with 15+ in General Management and P&L ownership. His functional background spans CPG brand management, tech growth marketing, B2B sales, biz dev, and ops. He spent 12 years at Amazon in founder mode, launching Amazon Mexico, Amazon Ads Mexico, and expanding ads into Brazil and US…
Luis OrozcoCFO @ Cinépolis USA
Luis Orozco is a finance executive with 20+ years in diverse finance leadership roles. As International Controller and later Chief Financial Officer of Cinépolis USA, he helped build the financial backbone supporting the company's expansion across the Americas and India. His experience includes cross-border M&A, market…
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