Wed • Sep 16 • 12:30pm – 1:15pm ET • Level 3 Ballroom
Limited Capacity Education Session
The Death of the Natural Closer in Sales
For years, sales success has been attributed to charisma and instinct, but data tells a different story. In this session, research conducted with Jasper Engines and Transmissions and NYU reveals that reps who follow structured, repeatable processes significantly outperform their peers. By linking activity data to revenue outcomes, this session highlights the KPIs, coaching strategies, and systems leaders can use to build disciplined execution and drive more predictable, scalable growth.
Session Speakers:
- Sumedha Rai
NYU AI Researcher | Former Acorns ML Lead @ Domyn
Sumedha Rai is a New York–based senior researcher and AI architect with over a decade of experience across fintech, healthcare, and policy. She currently leads Enterprise AI deployments at Domyn and previously spent four years at Acorns as Machine Learning and AI for Fraud Lead. A visiting researcher at New York Univer… - Matt Sniff
Founder and Chief Product Officer @ Map My Customers
Matthew Sniff is Founder and CPSO of Map My Customers, where he leads product strategy and innovation for modern field sales teams. With more than 16 years of experience building B2B software, Matthew began the company to solve a real problem for his father, a veteran field sales rep in the flooring industry. His work…

Be There at UNBOUND 2026
Boston. September 16–18. Three days designed to help you move beyond outdated playbooks. Break beyond the limits that defined yesterday. Be unstoppable.










