For years, sales success has been attributed to charisma and instinct, but data tells a different story. In this session, research conducted with Jasper Engines and Transmissions and NYU reveals that reps who follow structured, repeatable processes significantly outperform their peers. By linking activity data to revenue outcomes, this session highlights the KPIs, coaching strategies, and systems leaders can use to build disciplined execution and drive more predictable, scalable growth.