Every sales leader is under pressure to "do something with AI." But before evaluating tools, leaders need a framework for deciding where AI actually creates value. Drawing on research conducted with Jasper Engines & Transmissions and NYU, this session explores why repeatable processes, quality data, and strong coaching matter more than any model. You'll leave with a practical approach for identifying the right AI use cases, avoiding common pitfalls, and using AI to strengthen, not replace, the human side of selling.

Field sales is having its revenue operations moment. The first generation of technology helped reps map territories, plan routes, and capture activity. The next is about turning that connected data into better decisions. See how Map My Customers’ new AI Field Agent helps reps prepare for meetings, follow up faster, and focus on the right accounts, then get a preview of ExecHQ, giving leaders real-time visibility to spot pipeline risks, uncover hidden revenue, and coach reps across the field.