Wed • Sep 16 • 12:30pm – 1:15pm ET • Level 3 Ballroom
Limited Capacity Education Session
Running Loops: A Marketer's Guide to AI-Era Growth
Marketing has changed dramatically as buyers now increasingly discover brands through AI-generated answers instead of traditional search. This session overviews Loop Marketing, a framework powered by humans and AI working together to express a story, tailor it to specific audiences, amplify it across channels, and evolve it in real-time. In this session, you'll learn how to apply Loop Marketing to your work and leave with a practical understanding of how to run your first "loop" in HubSpot.
Session Speakers:
- Christine Lee
Senior Inbound Professor @ HubSpot
Christine Lee is a senior inbound professor at HubSpot, where she helps professionals develop the skills to grow their careers and businesses. With a master's in clinical mental health counseling, Christine brings a unique lens to leadership development and coaching. She's also a practicing therapist, blending behavior… - Steph Crigler
Lead Product Marketer @ HubSpot
Steph Crigler is a lead product marketer at HubSpot, helping to shape HubSpot's Loop Marketing framework. With nearly a decade in martech, Steph has partnered closely with product and Flywheel teams to launch products and frameworks that help marketers adapt and execute their strategies. - Remington Begg
Co founder and ceo @ Impulse Creative, Inc
Remington Begg is a CRM strategist and agency owner who has been a HubSpot partner since 2012. He works at the intersection of AI tools and B2B go-to-market strategy, helping marketing teams and founders build systems that grow smarter rather than just faster.

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