For HubSpot customers only. Prospecting means juggling research and outreach across tools. In this Lab, you'll bring it all together in HubSpot — enriching records, building sequences, and activating a Prospecting Agent play.

You'll leave with:

• How enriched data helps prioritize the right accounts for your ICP
• A dynamic sequence combining automated emails and rep-led tasks for consistent outreach
• A live Prospecting Agent play using buyer signals to automate personalized outreach

Best for: Sales reps, team leads, and sales managers ready to automate and scale their prospecting.

For HubSpot customers only. What if your customers could get accurate, on-brand answers 24/7? Customer agent makes that possible. Through live demos, hands-on building, and expert coaching, you'll learn to write agent guidelines, structure knowledge sources, configure smart handoffs, and test before launch.

You'll leave able to:

• Configure knowledge sources, handoff rules, and guidelines
• Test your agent against your FAQs
• Build a deployment plan to launch with confidence

Best for: HubSpot admins, ops leads, service managers, and marketers with editor access to customer agent required.