Prospecting today requires balancing research, targeting, and fast outreach. You'll learn how to identify and prioritize the right prospects using enriched CRM data, build dynamic sequences to create structured, repeatable outreach workflows, and launch a Prospecting Agent play powered by intent signals to scale smarter prospecting in HubSpot. This session is ideal for sales leaders who want to streamline prospecting workflows, automate outreach, and scale personalized engagement.

In this Academy Lab, you'll use Breeze to generate a campaign brief, develop a compelling hero offer, and remix AEO-optimized content across channels. Everything you create will be aligned to your brand voice and target audience. To close the loop, you'll build an AI-powered workflow that puts your campaign intelligence to work automatically. Leave with ready-to-publish deliverables, a clear execution roadmap, and a repeatable playbook you can scale immediately. Come prepared with a defined ICP, brand style guidelines, and a campaign concept.