Prospecting today requires balancing research, targeting, and fast outreach. You'll learn how to identify and prioritize the right prospects using enriched CRM data, build dynamic sequences to create structured, repeatable outreach workflows, and launch a Prospecting Agent play powered by intent signals to scale smarter prospecting in HubSpot. This session is ideal for sales leaders who want to streamline prospecting workflows, automate outreach, and scale personalized engagement.

Prospecting today requires balancing research, targeting, and fast outreach. You'll learn how to identify and prioritize the right prospects using enriched CRM data, build dynamic sequences to create structured, repeatable outreach workflows, and launch a Prospecting Agent play powered by intent signals to scale smarter prospecting in HubSpot. This session is ideal for sales leaders who want to streamline prospecting workflows, automate outreach, and scale personalized engagement.

You've already set up Prospecting Agent and enrolled your first contacts. Now it's time to drive stronger pipeline results with signal-driven prospecting at scale. You'll learn how to customize plays based on intent signals and prospect behavior, build more targeted outreach workflows, and optimize your Prospecting Agent strategy to improve pipeline generation and rep efficiency. This session is ideal for sales leaders who have Prospecting Agent configured and want to improve performance with more advanced targeting strategies.